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Stories With  A Mission

Primalux is dedicated to telling your story in an authentic, emotional style. Our goal is to raise awareness, attract support and inspire the action needed to help make the world a better place.

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SHORT DOCUMENTARIES WITH

A LASTING SOCIAL IMPACT

OUR EXPERIENCED TEAM

CAN HANDLE  ALL YOUR PRODUCTION NEEDS 

For 25 years, the Mutual of America Foundation has been honoring the outstanding contributions that nonprofit organizations, in partnership with public, private and other social sector organizations, make to society. We are proud to have been chosen to produce the documentary videos that showcase the success of these award winning partnerships. 

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100 Scholars Robotics Alliance

100 Black Men of Atlanta, Johnson Stem Activity Center, FIRST, For Inspiration and Recognition of Science and Technology

 

Survivor Advocate Program

Coalition to Abolish Slavery and Trafficking, LA County Department of Public Health, Dignity Health,

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Evans Community High School

Children’s Home Society of Florida, University of Central Florida, Orange County Public Schools, Orange Blossom Health

 

Boston Health Care for the Homeless 
Massachusetts General Hospital, Boston Medical Center, Pine Street Inn, St. Francis House, Rosie's Place

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College Possible 
College Possible, AmeriCorps VISTA, High schools in Minnesota;


Al Sigl Center Partnership
Mary Cariola Children’s Center, MS Society, Epilepsy Foundation, Rochester Rehabilitation Center, United Cerebral Palsy 

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Building Homes: Rebuilding Lives

Lutheran Social Services of Illinois, Prisoner and Family Ministry, Illinois Department of Corrections, Habitat for Humanity 

 

Streetworks 

Freeport West, Inc., American Red Cross, Avenues for Homeless Youth, The Bridge for Runaway Youth, Catholic Charities

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Baltimore City Deconstruction Project

Baltimore City Housing, U.S. Forest Service, Maryland Dept. of Housing, Room & Board

 

Surgery Weekend Program

Fresh Start Surgical Gifts, Rady Children’s Hospital, Plastic Surgery Foundation, Volunteer Doctors and Nurses


Operation Rebound

Challenged Athletes Foundation, Naval Medical Center San Diego, Brooke Army Medical Center

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Zone-Based Advocacy

Women’s Center and Shelter of Pittsburgh, Allegheny County – Office of the DA, City of Pittsburgh Police Dept.

An Achievable Dream

An Achievable Dream, Newport News Public Schools, Business Community of Hampton Roads, Riverside Health 

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Waikiki Health’s PATH Clinic

Waikiki Health, Salvation Army Family Treatment Services

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Prison Puppy Raising Program

Leader Dogs for the Blind, Lions Clubs International, Fort Dodge Correctional Facility, Iowa

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Harlem RBI, DREAM Charter School

Jonathan Rose Companies, Civic Builders, New York City Housing Authority, New York City Department of Education

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Getting Out and Staying Out (GOSO)

City of NY Dept. of Correction, NYC Board of Ed., Dept. of Parole, Bronx and LaGuardia Community College

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Hope For Veterans

Community Hope, Inc., Affinity Federal Credit Union, Disabled Veterans, The U.S. Dept. of Veteran Affairs, NJ Health Care 

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Family Eviction Prevention Collaborative

Catholic Charities CYO, Homeless Prenatal Program, Hamilton Family Center, Compass Community Services

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Documentary Shorts

Entertainment Projects

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Primalux has been shooting special features and promos with some of the biggest names in the industry. Our crews have shot behind-the-scenes on hundreds of feature films andTV shows. We have a long history

of working with the major movie studios, television networks, cable channels and streaming services. 

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Entertainment and Corporate Clients

Warner Bros, Universal Studios, Sony Pictures, Columbia Pictures, Paramount Pictures, Dreamworks, Miramax, Imagine Entertainment, 20th Century Fox, Netflix, Amazon Prime, Showtime, Bravo, Access Hollywood, USA Network, FXM, HBO  ABC, NBC, CBS, PBS, CNN, OWN, ESPN, NFL, E!, ET, NFL, BBC, NY1, SAT 1, Tokyo TV, Premiere TV, Swiss TV, NRK Norway,  TV2 Denmark, Extra, Audible, Dick Clark Productions, Apple, Google, Batwin & Robin, Guthy Renker  

Mutual Of America, Hachette Book Group, Publishers Clearing House 

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Celebrities We've Worked With

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Julia Roberts  Susan Sarandon  Catherine Zeta-Jones  Halle Berry  Jennifer Lawrence  Nicole Kidman  Jennifer Garner Angelina Jolie  Jennifer Anniston Laura Linney  EmmaThompson  Dianne Lane  Kim Basinger  Lauren Bacall Julianne Moore  Gwyneth Paltrow  Drew Barrymore  Glenn Close  Michelle Pfeiffer  Frieda Pinto Kirsten Dunst  Julia Stiles Cate Blanchett  Charlize Theron  Julie Andrews  Reese Witherspoon  Demi Moore  Dame Judith Dench  Milla Jovovich  Cher  

Meryl Streep Emily Watson  Sharon Stone  Rene Russo  Meg Ryan  Vanessa Redgrave  Whoopi Goldberg  Mira Sorvino  Uma Thurman  Goldie Hawn  Gloria Esteban  Bette Midler  Chloe Sevigny  Janeane Garofalo  Jennifer Jason Leigh  Jada Pinkett Smith  Marlo Thomas  Rosie Perez  Jennifer Tilly  Gabourey Sidibe  Kathryn Heigl  Jeanne Triplehorn  Edie Falco

Amy Adams Dakota Fanning  Jennifer Lopez Scarlett Johansson  Naomi Watts  Erica Christiansen  Anne Hathaway 

Joan Rivers  Lucy Liu  Kyra Sedgewick  Debra Messing  Faye Dunaway  Hilary Swank  Miss Piggy Liv Tyler  Abigail Breslin  Kristen Bell  Jennifer Connelly Isla Fisher  Marisa Tomei  Kate Winslet  Tea Leoni  Blake Lively  America Ferrera 

Natalie Portman  Sarah Jessica Parker  Kim Cattrall  Kristen Davis  Helen Mirren  Cynthia Nixon  Candace Bergen 

Jennifer Hudson  Tina Fey  Amy Pohler Susan Lucci  Kristen Wiig  Miranda Cosgrove  Emma Stone  Katie Holmes 

Kristin Chenoweth  Virginia Madsen  Noomi Rapace  Kerry Washington  Claire Danes  Maggie Gyllenhaal  Mila Kunis 

Viola Davis  Melissa Leo  Amy Schumer Julia Louis-Dreyfus  Amanda Seyfried  Sophia Vargara  Jessica Chastain 

Leonardo  DiCaprio  Richard Gere  Robert DeNiro  Al Pacino  Robert Redford  Tom Hanks  Russell Crowe  John Cusack  Tim Robbins  Kevin Bacon  Ed Harris  Ralph Fiennes  Edward Norton  Denzel Washington  Bruce Willis  Joaquin Phoenix  Anthony Hopkins  Ben Kingsley  Robin Williams  Jim Carey  Chris Rock  Samuel L. Jackson  Robert Duvall  Hugh Jackman  James Gandolfini  Richard DreyfusKirk DouglasPierce Brosnan  Alec Baldwin  William Baldwin  Eddie Murphy Hugh Grant James Caan  Ben Stiller  Bill Murray  Gary  SiniseJohn  Leguizamo  Freddie Prinz, Jr.  Steve Martin 

Zach Galifianakis  Ted Danson  Jason Scwartzman  Val Kilmer  Taye Diggs  Ben Affleck  Giovanni Ribisi  Paul Sorvino  Keanu Reeves  Matthew Broderick  Adam Drive Taylor Kitsch Mark Ruffalo  Jim Parsons  Peter Facinelli  Jim Caviezal  Mike Tyson Idris ElbaCommon Tim Robbins  Justin TimberlakeJerry Seinfeld  Oliver Platt  Liev Schreiber  Beau Bridges  Jeff Bridges Jeffrey Tambor  Vince Vaughn  Bobby Cannavale  Jake Gyllenhaal  Chris Rock  Neal Patrick Harris  Brad Pitt  George Clooney  Bradley Cooper  Tom Cruise  Kevin Kline  Nathan Lane  Christopher Reeves  Chazz Palminteri  Billy Crystal  Matthew Modine  Terrence Howard  Henry Winkler  Adam Sandler  Will Farrell  David Duchovney  Sean Connery  Philip Seymour  Hoffman  Tobe Maguire  Adriene Brody  Will Smith  William Hurt  Lucas Hass  Paul Giamatti 

Elijah Wood  Joe Pesci  Jeff Daniels  Harrison Ford  Josh Hartnett  Patrick Stewart  Kermit the Frog  Dustin Hoffman  Clive Owen  Chris Noth  Bill Pullman  Hal Holbrook  Sam Rockwell Ricky Gervais  Greg Kinnear  Nicolas Cage  Steve Buscemi  Will Arnet  Mel Gibson  Tracy Morgan  Morgan Freeman Danny DeVito  Daniel Day-Lewis  Liam Neeson  Emile Hirsch  Hall Holbrook  Tom Wilkinson  John Turturro  Frank Langella Mickey Rourke  Michael Douglas  Ethan Hawke  John Travolta  Peter Berg  Chris Pratt  Jaime Foxx  W. Kamau Bell  Geoffrey Rush  Ryan Reynolds  Danny McBride 

Taylor Lautner  Harry Connick Jr Cuba Gooding Jr  Channing Tatum  James Franco  Justin Long  Matt Damon 

Frank Langella  Christopher Plummer  Peter Dinklage  James Spader  Steve Carell  Joseph Gordon-Levitt  Jonah Hill  Ashton Kutcher Colin Farrell  Keith Richards  Mick Jagger  Bruce Springsteen  Billy Joel U2  Queen Paul Simon  Art Garfunkle  Phillip Glass Beck Andrea Bocelli Bare Naked Ladies  Dave Mathews R.E.M.  Sting  Aerosmith  Snoop Dog  Steely Dan YoYo Ma  KISS  LFO  The Eurythmics  Celine Dion  Christine Aguilera  Melissa Etheridge  Phish  David Bowie  Shania Twain  Secret Garden  Buckwheat Zydeco  Bad Company  Sheryl Crow  Charles Aznavour  Eminem Mary Chapin  Diana Krall  3 Sopranos  The Cardigans  The Corrs  Ozzie Osborne Pete Townsend  Richie Havens  Ringo Starr  Paul McCartney  Eric Clapton  N’Sync  Pearl Jam  Elvis Costello  Debra HarryGwen Stefani  Jonas Brothers  Sean Combs

Jon Bon Jovi  Jewell Counting Crows  Roger Waters  Harry Belafonte  Questlove  Pharrel Williams 

About
Projects
*****Patriot PAWS 4.18 Master .mov

*****Patriot PAWS 4.18 Master .mov

For many of our nation’s brave Veterans, the lingering consequences of service related injuries and emotional trauma can make the transition from active duty to civilian life an overwhelming struggle. A specially trained service dog can be a lifesaver to Veterans, helping them to perform everyday tasks; easing their stress, anxiety and depression; and restoring their confidence so they can reclaim the life they deserve. Patriot PAWS Service Dogs was founded in 2006 with a mission to provide service dogs of the highest quality, at no cost, to American Veterans who have suffered debilitating injury or illness while in service to our country, as well as to others with mobility disabilities. Recognizing the growing need for service dogs, Patriot PAWS expanded its service dog training program in 2008 through a unique partnership with the Texas Department of Criminal Justice (TDCJ). The Patriot PAWS Prison Training Program engages inmates in raising and training service dogs for the benefit of our nation’s heroes. Participants learn how to teach all the basic service dog behaviors and are tested quarterly to determine their ability to train in the cues required for service dog certification. At the same time, incarcerated women and men are given the opportunity to give back to their community while also building valuable skills that could lead to gainful employment when they re-enter society. “Most people understand how important a service dog can be, but a service dog brings even more to a Veteran’s quality of life,” said Lori Stevens, Founder and Executive Director of Patriot PAWS Service Dogs. “As Veterans regain lost independence and emotional stability, they may find new purpose in life, and their communities may once again benefit from the unique skills and experience they offer. We are pleased to be sharing with other organizations all that we’ve learned about training service dogs so that we can support the needs of even more Veterans and help restore their hope for a brighter future.”
NATHANIEL PROJECT

NATHANIEL PROJECT

In America, there are more individuals living with serious mental illness detained in jails and prisons than being served in psychiatric treatment centers. Most of these incarcerated people lack access to mental health services that could help them recover. As a result, they often are subject to violence and ongoing suffering while imprisoned, and they struggle to find their footing when released into the community.
100 SCHOLARS ROBOTICS ALLIANCE 11.18.20

100 SCHOLARS ROBOTICS ALLIANCE 11.18.20

Youth in underserved school districts aren’t any less intelligent than other students; they simply lack exposure, guidance and the chance to show they can excel. The 100 Scholars Robotics Alliance provides that opportunity by helping students build self-confidence and life skills essential for success. This groundbreaking after-school and summer program provides students hands-on opportunities to plan, build, test and modify their own robots and to compete on a FIRST team, based on their age or experience.
Survivor Advocate Program

Survivor Advocate Program

The Survivor Advocate Program, a collaboration among the Coalition to Abolish Slavery and Trafficking (Cast), Dignity Health and the Los Angeles County Department of Public Health, is confronting the devastating issue of human trafficking. Through the Program, Cast embeds a trained professional, who is also a trafficking survivor, in partnering hospitals to improve the support that is offered when a victim of human trafficking seeks medical attention. In doing so, the program is empowering these individuals to rebuild their lives after years of captivity and abuse, and to turn their exploitation into an opportunity for advocacy to end human trafficking forever.
Waikiki Health's PATH Clinic

Waikiki Health's PATH Clinic

Waikiki Health forged a unique partnership in Hawaii with the Salvation Army Family Treatment Services to create Waikiki Health’s PATH Clinic. This innovative program provides comprehensive medical care and social services to pregnant women struggling with substance-abuse issues, in an environment that is nonjudgmental and compassionate.
Operation Rebound

Operation Rebound

Operation Rebound uses the healing power of sports as a path to recovery for active duty service members, veterans and first responders who have suffered life-changing injuries as a result of their service. Operation Rebound has helped injured service members to reactivate their competitive spirit and pursue goals as big as competing in the Paralympics and as important as being able to chase their children around the block.
Open Doors Open Minds

Open Doors Open Minds

More than 12,000 students sit on waitlists for DC charter schools while 1 million square feet of abandoned public school space sits vacant.
Baltimore City Deconstruction Project

Baltimore City Deconstruction Project

The Baltimore City Deconstruction Project, is transforming once-blighted blocks of dilapidated, vacant houses in Baltimore by hiring and training local residents, many who were formerly incarcerated, to deconstruct these buildings brick by brick, salvaging the materials, while changing lives.
Fresh Start Surgical Gifts

Fresh Start Surgical Gifts

A society with economic opportunity is one in which all children have the chance to reach their full potential. But what about kids who have a deformity due to a birth defect, accident, illness or trauma? The effect can be devastating for their self-confidence and development, especially when the disfigurement is on the face. At Fresh Start Surgical Gifts, an all-volunteer team of world-class surgeons, dentists and other medical providers is transforming the lives of disadvantaged children with physical deformities through the extraordinary gift of reconstructive surgery, dental and health-related services.
*****Patriot PAWS 4.18 Master .mov
15:41

*****Patriot PAWS 4.18 Master .mov

For many of our nation’s brave Veterans, the lingering consequences of service related injuries and emotional trauma can make the transition from active duty to civilian life an overwhelming struggle. A specially trained service dog can be a lifesaver to Veterans, helping them to perform everyday tasks; easing their stress, anxiety and depression; and restoring their confidence so they can reclaim the life they deserve. Patriot PAWS Service Dogs was founded in 2006 with a mission to provide service dogs of the highest quality, at no cost, to American Veterans who have suffered debilitating injury or illness while in service to our country, as well as to others with mobility disabilities. Recognizing the growing need for service dogs, Patriot PAWS expanded its service dog training program in 2008 through a unique partnership with the Texas Department of Criminal Justice (TDCJ). The Patriot PAWS Prison Training Program engages inmates in raising and training service dogs for the benefit of our nation’s heroes. Participants learn how to teach all the basic service dog behaviors and are tested quarterly to determine their ability to train in the cues required for service dog certification. At the same time, incarcerated women and men are given the opportunity to give back to their community while also building valuable skills that could lead to gainful employment when they re-enter society. “Most people understand how important a service dog can be, but a service dog brings even more to a Veteran’s quality of life,” said Lori Stevens, Founder and Executive Director of Patriot PAWS Service Dogs. “As Veterans regain lost independence and emotional stability, they may find new purpose in life, and their communities may once again benefit from the unique skills and experience they offer. We are pleased to be sharing with other organizations all that we’ve learned about training service dogs so that we can support the needs of even more Veterans and help restore their hope for a brighter future.”

PRIMALUX

      MEDIA

Video With A Social Conscience
Entertainment
Contact

Jeff Schwartz

Producer and Director

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I love what I do. Shooting and directing videos has brought me to extraordinary places and exclusive events. I’ve been fortunate to meet many prominent people and talented everyday individuals.Telling stories through a lens has offered me a wealth of wisdom and unparalleled worldview about subjects I never would have dreamed.

Making videos for people who are working together to build better communities, has been the most rewarding part of it. I am proud of the work we have done. I hope the next video we make is with you.

 

If you're looking for a team to produce your next video, we'd love to talk about how we can help.

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Contact Us       
212 206 1402

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PRIMALUX

      MEDIA

               Video With A Social Conscience

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